PRESS RELEASE: FASHION+TECHSF 2nd Year Anniversary

[SAN FRANCISCO, CA]  January 28, 2012 – San Francisco Fashion And Merchants Alliance, Inc. celebratesFashion+TechSF‘s second year anniversary with a  social networking and boutique shopping event open to the general public from 6:00pm to 10:00 pm on Saturday, January 28, 2012 at The Infinity Club Lounge, 333 Main Street, Level 3, San Francisco, CA 94105.

The celebration event will feature Geek Style Lounge andFashion Bloggers Connect. Geek Style Lounge is a pop-up shopping event combining fashion, beauty, lifestyle and tech concepts in a social network setting. Attendees will be introduced to the newest mobile apps, enjoy product samples, beauty makeovers and shop from emerging local retailers. Bianca Starr will showcase a wardrobe styling presentation. Fashion Bloggers Connect is a popular workshop featuring influential bloggers Jes Ryzenberg of Ryzenberg On, Jennie Lodge of Going West, Zavan Quezada of  Boyish.TV, Jacyn Sibert of Sugar Lips Lifestyle Tipsand Mai Le of Fashioni.st  who will share their blogging expertise and topics in today’s fashion. Tickets are available online at fashiontechsf2ndyearanniversary.eventbrite.com.

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

“The Fashion Mash-Up was our initial product presentation and we were very happy with the results. SFFAMA is one of the best resources for anyone in the Bay Area interested in networking with remarkable entrepreneurs in fashion and design. The community SFFAMA is creating in San Francisco is second-to-none, a truly diverse and positive group of fashion savvy doers. I’ve also garnered wonderful friendships and colleagues who continue to inform and inspire. Kudos to SFFAMA! Great Job, Fantastic Event.”  MICHAEL LESNIAK, Founder, OMGiLUV.it

Demos by RAF9, Stylematic and ShopNear.me.  Abrot Bags, Argoz,Boom Tho, GetWear, Malin Namita Couture, Rodan+Fields, SF Estillo, Solz Shoes and The Urban Class Boutique will market their latest retail products.  Beauty makeover provided by The San Francisco Institute of Esthetics and Cosmetology, Inc. Gift raffle includes a getaway wine experience from Livermore Valley Wine Country, beauty products from Rodan+Fields and Atelier Emmanuel, and footwear  from Solz Shoes. Sponsored products bySloDOWN Wines Inc., Dry Soda Company, Pretzel Crisps, My Pressiand Cheat-A-Little Catering.  Our exclusive media sponsor isSFStation. Attendees include guests from these companies: Altimeter Group, Alteryx, Brisbane Creative Industries, Buy Ads, Getwear, Funders & Founders, Fuse Project , Hult International Business School, Key List, Mobileccino, Mode Walk, National Newpaper Publishers Association, Premier Staffing, San Francisco Associates, Startup Monthly, Style Pal, Tech Mama, TedxBayArea, The Knot, Zero1 and more.

SFFAMA, INC., a California non-profit organization, is the go-to institution in the San Francisco Bay Area connecting the fashion and technology industries. Through our members and industry partnerships, including Fashion Startups, Fashion Bloggers Connect, Link2SF and our newest east coast satellite groupFashion+TechNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts and over 2,000 members on Facebook.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at – contact@sffamainc.org

FASHION+TECHSF: Applying Mobile Tech Strategies To Your (Fashion) Business

• WHAT: FASHION+TECHSF Workshop
• Topic: APPLYING MOBILE TECH STRATEGIES TO YOUR (FASHION) BUSINESS
• WHEN: January 19, 2012, Thursday, 5:30-8:30PM
• WHERE: FIDM - Fashion Institute of Fashion and Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108
• RSVP @ Eventbrite, Please arrive early

Q & A:

1. What is the main goal for a businesses in adopting or implementing mobile technology? How did you develop a mobile technology for your business? 
2. Why implementing mobile technologies can gain you a competitive advantage, increase productivity and efficiency? What is your strategy?
3. How does an organization increase employee productivity by utilizing mobile technology? How do you manage a mobile workforce?
4. What are the benefits for a client or the consumer utilizing mobile technology?
5. How can mobile apps drive views, downloads and checkins? How do you focus on user experience? 
6. How does your brand monitor your own mobile app? 
7. What is the best approach for mobile marketing? How do you conduct your marketing campaigns? Do you process payments? 
8. What ideal steps to take now to prepare your company for an increasingly mobile future?

FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc.

WHO SHOULD ATTEND?

• Venture Capitalist, PR/ Publicists, Press & Bloggers, Startup Companies, Small Business Owners, Media Consultants, Brand Managers, Marketing Professionals, Non-Profits, Students

• VIEW previous event videos HERE
• VIEW list of previous speakers HERE

+ For media relations, strategic partnership, vendor consideration, product promotions,sponsorship opportunities and booking info, please email Owen Geronimo at – contact@sffamainc.org